After 'Feel Good' and 'India Shining' phenomenon, its time for 'India Everywhere'. This was the theme in World Economic Forum meet in Davos in Jan this year. This phrase coupled with 'Fastest growing free market democracy' builds a strong 'Brand India'. As i see it, its an attempt by India to reach out to the world. It has noticed the potential the world has in store and Indians want to have a piece in the pie. The govt. has adopted a focussed strategy to woo in investments and have a steady and an increasing flow of capital. India ensured that it is 'hot and happening' at one of the world's most powerful networking events.
The event presented the country as an attractive destination for foreign investment, as an emerging manufacturing hub and as a credible partner for world business. In addition, it highlighted the Indian government's policy reforms and showcased the country's cultural diversity, with the overall goal of helping Davos participants gain a deeper understanding of Indian people and markets.
Knowledge wharton does a thorough analysis of the Indian hope trick in this article.
Few of the associated sites in this front are
India Everywhere
Indian Brand Equity Foundation
A great PR job, a well thought out marketing strategy has made the world to sit up and notice India, it all depends on how we take it forward. Whether we capitalise on the opportunity or falter as we have done before, time will only tell.
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