In the 2006 Davos meet, Indians launched 'India Everywhere' Campaign. It was carried out to bring in awareness about India, the expertise of Indians to the world. The campaign was well accepted and appreciated by the people. There was indianess all around the place, with people wearing indian dresses, eating indian cuisine and dancing for indian numbers. Does this mean, the campaign was a success. Well, once could not say anything for sure. The campaing started ripples in the world, but the strength of the ripples depends on how we fare from now on.
Here is a list of few websites which are inline with the 'India Everywhere' phenomenon.
http://www.ibef.org/ - Indian Brand Equity Foundation
http://www.indiaeverywhere.com/
Check this, to find out how brand India was built in Davos.
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